Traffic
Send people from Facebook to any URL you choose, such as a specific streaming platform to listen to your album on, a smartlink to your new single, concert ticket promotion, your band’s merch, etc.
Reach
Show your ad to as many people as possible in your target audience
Engagement
(Page Likes, Event Responses, Post Engagements)
Reach people more likely to engage with your post. Engagement includes likes, comments and shares but can also include offers claimed from your page

App Installs
Send people to the store where they can download your artist’s app
Messages
Connect with people on Facebook, communicate with potential or existing customers to encourage interest in your business
Catalog Sales
Show products from your e-commerce store's catalog to generate sales
Conversions
Encourage people to take a specific action on your business's site, such as having them to add items to a cart, download your app, register for your site, or make a purchase
Video Views
Share videos of your new music video with people on Facebook most likely to watch it
Lead Generation
Collect leads for your business. Create ads that collect info from people interested in your product, such as sign-ups for newsletters
Store Traffic
Promote your brick-and-mortar business locations to people that are nearby
Brand Awareness
Increase people's awareness of your business, brand or service

MARKETING SERVICES
Traffic
Send people from Facebook to any URL you choose, such as a specific streaming platform to listen to your album on, a smartlink to your new single, concert ticket promotion, your band’s merch, etc.
Reach
Show your ad to as many people as possible in your target audience
App Installs
Send people to the store where they can download your artist’s app
Messages
Connect with people on Facebook, communicate with potential or existing customers to encourage interest in your business
Catalog Sales
Show products from your e-commerce store's catalog to generate sales
Conversions
Encourage people to take a specific action on your business's site, such as having them to add items to a cart, download your app, register for your site, or make a purchase
Video Views
Share videos of your new music video with people on Facebook most likely to watch it
Lead Generation
Collect leads for your business. Create ads that collect info from people interested in your product, such as sign-ups for newsletters
Store Traffic
Promote your brick-and-mortar business locations to people that are nearby
Brand Awareness
Increase people's awareness of your business, brand or service

Engagement
(Event Responses, Post Engagements)
Reach people more likely to engage with your post. Engagement includes likes, comments and shares but can also include offers claimed from your page
In-Stream Video Views
(pre-roll)
You want to pair your videos with premium content.

Followers
You want to build an engaged audience to amplify your message, on and off Twitter
Awareness
You want as many people
as possible to see your tweet
Promoted Video Views
You want more people to see your GIFs or music videos