GOOGLE DV 360 LICENSE
Through a DV 360 license, artistHQ is able to purchase google products at a programmatic rate, and give the artist the lowest possible pricing for YouTube advertisements. This also includes extended reporting, and the ability to collect data on earned views, earned subscribers, earned playlist, and more...
Trueview is an in-stream video product that runs exclusively against YouTube content. Inventory is purchased through DV360 against a targeted audience and context or environment (Ex: W21-35; with an affinity for Lorde). Using an artist’s video asset, A view counts as either :30s or half of the video – whichever is shorter.
TARGETING! We utilize behavioral and contextual targeting ensuring we are only reaching users interested in your music. Additionally, there is an elastic supply of video inventory on YouTube, ensuring scalability and achievement of video-based KPI’s, while increasing views & engagements on the artist’s content.
ArtistHQ uses the Tagger platform to research your artist – who is their audience, where are they located and what are their affinities.
Tagger is an end-to-end, data driven influencer marketing platform. It pulls extensive data and analytics generated from the archival and indexing of over 20 Billion social conversations.
Once the artist’s audience demographics and affinity profiles have been determined, artistHQ can then run the client’s ads on all platforms to targeting similar artists, publishers, venues, etc..
Spotify Ad Studio
Cue's exclusive network
Let our team handle the advertisement production development, including creative and design. Whether you’re looking for a creative for an upcoming release, or fast turnarounds at an affordable rate, our team is able to do video edits, ad builds (rich media banners/units, static standard creative), and mockups.
Introducing Boost Box
Artist-created social posts delivered as digital ads alongside Cue Digital’s premium publisher content. ArtistHQ has access to buy these ads programmatically across 100’s of major publisher websites, targeting Canadian audiences.
How Does It Work?
Social posts from any platform are dynamically rendered through a mobile 300x250 ad slot. They break out of the iframe providing an integrated look and feel. Platforms can include Facebook, Instagram, & Twitter
How Will It Be Used?
Running your social post in contextually relevant environment increases engagement, in-view time and CTR
With 10x greater in-view time than on-platform social
Posts can drive back to the UP website